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Bandai News from The 2014 New York Toy Fair

Tamagotchi Friends - Digital Friend

Brand Overview

The original Japanese toymaker, Bandai, is relaunching the worldwide phenomenon Tamagotchi® under the brand Tamagotchi Friends™. Bandai first introduced the beloved Tamagotchi 17 years ago. Today Tamagotchi remains the #1 Character Brand for girls 7-9 in Japan, and is a beloved top nostalgic brand in the US market. The sustained affinity of Tamagotchi’s passionate fans, and a strong corporate commitment to keep Tamagotchi relevant, has evolved the product into a multi-platform brand with multi-demographic product lines for 2014 and beyond.

Product Line Overview

The Tamagotchi Friends brand, supported by a new handheld device, new technology, a character brand segment and an immersive portfolio of interactive lifestyle products, is launching in Europe throughout Spring and in the US in Fall 2014.

Product Line Details

Device

Take care of your Digital Friend! This fun, interactive virtual friend will grow and develop differently depending on how well you take care of it. Once your Tamagotchi egg has hatched, feed it food when it is hungry, give it medicine when it is sick, potty train it, bathe it and play games to earn Gotchi points. And for the first time, you can “bump” with other Digital Friends to send text messages, send gifts and even go on a playdate! The more you “bump” the more points and rewards you will earn and the higher your best friend meter will go. Then exchange your points for meals, snacks and jewelry in the shop or share items with your friends by giving and receiving gifts. Ages 6+

  • Key Features
    • Hatch and raise your Tamagotchi Friend
    • Send text messages
    • Exchange gifts
    • Visit other Tamagotchi Friends for playdates
    • New characters
    • 5 games

Tamagotchi Friends Digital Friend
SRP $19.99

Character Brand

Bandai is inviting new and old Tamagotchi fans inside the “egg” to introduce them to a world of fun populated by adorable, whimsical characters. Animated webisodes with these Tamagotchi Friends debuted on November 23rd which coincided with Tamagotchi’s 17th Birthday.

Figures - Character Packs

Take care of your Tamagotchi Friends in a whole new way! The adorable Friends that girls take care of inside the digital device are now available in a collectible figure line. Collect and play with new Tamagotchi Friends Collectible Figures. Ages 4+

  • Character Packs Key Features
    • 6 exclusive characters (each sold separately)
    • Characters from their Digital Friend and webisodes
    • Neck articulation

Character Packs
SRP $3.99

Figures - Character Plus Packs

Take care of your Tamagotchi Friends in a whole new way! The adorable Friends that girls take care of inside the digital device are now available in a collectible figure line. Collect and play with new Tamagotchi Friends Collectible Figures. Ages 4+

  • Character Plus Packs Key Features
    • 4 exclusive figures (each sold separately)
    • Characters from their Digital Friend and webisodes
    • Each comes with 3 unique play pieces to play out each character’s personality
    • Neck articulation

Character Plus Packs
SRP $5.99

Figures - Dream School Classmates Multipack

Take care of your Tamagotchi Friends in a whole new way! The adorable Friends that girls take care of inside the digital device are now available in a collectible figure line. Collect and play with new Tamagotchi Friends Collectible Figures. Ages 4+

  • Dream School Classmates Multipack Key Features
    • 5 exclusive characters (each sold separately)
    • Characters from their Digital Friend and webisodes
    • Each character represents a different Dream Class (Music, Beautician, Robot, Chef and Performance) that real girls dream of becoming
    • Neck articulation
    • Unique packaging which allows girls to bring the characters with them wherever they go

Tamagotchi’s Dream School Classmates Multipack
SRP $16.99

Playsets - Dream Town Music Café Playset

Take care of the Tamagotchi Friends characters in a whole new way! Now girls can play with their favorite Tamagotchi Friends Figures and recreate their favorite scenes from the webisodes with the Dream Town Music Café Playset. Ages 4+

  • Key Features
    • Dream Town Music Café Playset comes with Pianitchi and she lives upstairs and hangs out with her friends downstairs in the Café.
    • Upstairs, Pianitchi can sit on her couch as she plays on her digital music device.  Downstairs, there are table and chairs where she can drink tea and eat yummy desserts, and then check out at the cash register.
    • Outside there’s a real working swing for two figures to share
    • Pianitchi has neck articulation

Dream Town Music Café Playset
SRP $19.99

Playsets - Dream Town Playsets (TamaMori Accessory Shop and Performing Arts Stage)

Take care of the Tamagotchi Friends characters in a whole new way! Now girls can play with their favorite Tamagotchi Friends Figures and recreate scenes from the webisodes. Girls can visit the TamaMori Accessory Shop and the Performing Arts Stage (each sold separately) to recreate their favorite scenes. Ages 4+

  • Key Features
    • Dream Town TamaMori Accessory Shop comes with 3 stackable hats/crowns for even more play.  Kiramotchi works at the TamaMori Accessory Shop and is included with the playset.
    • Dream Town Performing Arts Stage comes with microphone and keyboard for the next performance.  Yumemitchi, dressed in her performance outfit, is included with the playset.
    • Each playset comes with an articulated figure

Dream Town Playsets
TamaMori Accessory Shop and Performing Arts Stage
SRP $9.99

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Tamagotchi Friends: ©B,W/T,T © BANDAI,WiZ
The toy concept and products of Tamagotchi are developed by Bandai Co., Ltd. and WiZ Co., Ltd. jointly.
All other trademarks are the property of their respective owners.