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Bandai News from The 2014 New York Toy Fair

Ben 10 Omniverse - Galactic Monsters

Brand Overview

Inspired by Cartoon Network’s top-rated, Emmy Award®-winning global television franchise, Bandai America Incorporated’s Ben 10™ toys celebrate their eighth year at retail in 2014. This season marks an exciting new development for Ben 10 as he embarks on an electrifying new adventure in Ben 10: Omniverse, Galactic Monsters. This new story line features brand new characters and locations that pay homage to monsters, a new twist that Ben 10 fans are sure to love. Ben’s cast of loyal partners including his side-kick Rook, Grandpa Max, and the Plumbers will be there to help him battle all-new villains on strange new planets throughout the galaxy. This season is sure to be one of the most exciting yet and the toys from Bandai will help Ben 10 fans bring that excitement to life.

Brand Positioning

Ben 10 is the only boy’s action property whose hero has the ability to swap DNA with more than 60 different aliens using a signature watch-like device made from alien technology called the Omnitrix. Fans can use Bandai toys to experience their own out-of-this world role-play adventures to triumph over evil and save the universe just like their hero, Ben 10.

2014 Product Overview

Bandai delivers action and adventure with imaginative toys that fall in these main categories:

Role Play: True to show, these toys foster kids’ imaginations of being Ben 10 and his aliens as they wield their very own Omnitrix and save the universe from evil.

Action Figures: A Ben 10: Omniverse, Galactic Monsters inspired line of action figures feature new takes on some classic monster characters and showcase cool features like Glow-in-the-Dark.

Product Line Details

Ben 10 Action Figures

With the ability to transform into more than 60 different aliens, Ben 10 really is “One kid, all kinds of hero.” When fans aren’t role-playing with the coolest new Omnitrix from Bandai, they can play with the coolest new Galactic Monsters action figures. The must have figure for Fall 2014 will be Ghostfreak with his eerie Glow-in-the-Dark exterior. Perfect for using with the glow-in-the-dark Omnitrix A.I. and vehicle.

  • Key Features
    • Great attention to detail
    • Multiple articulation points
    • Great value

Ben 10 Action Figures
SRP $5.99
Ages 4+

Role Play - Ben 10 Gravitrix

The newest Ben 10 Omnitrix of the future is here! Inspired by his signature Omnitrix that Ben uses to accesses his alien forms in the television series, Bandai’s all-new Ben 10 Gravitrix features two modes of play for twice the fun. Mode 1 has 10 alien voices you can unlock using new alien technology found only in the Gravitrix. To activate any of the 10 alien voices, simply place your hand above the Gravitrix and it calculates which alien voice to play. Then, it’s “Hero Time” as you press down on the Gravitrix and hear that alien’s voice. Changing the distance of your hand from the toy will change which alien voice is unlocked. Mode 2 functions similarly. As you move your hand up and down above the Gravitrix, the sound effect it plays will get higher or lower in pitch, allowing fans to create their very own symphony of sounds.

  • Key Features
    • 10 alien voices, SFX, & lights
    • Cool “alien technology” allows activation of sounds
    • Two modes for double the fun

Ben 10 Gravitrix
SRP $19.99
Ages 4+

Role Play - Ben 10 Omnitrix A.I.

New for Fall 2014, the Omnitrix A.I. gets a Galactic Monsters upgrade with a glow-in-the-dark wrist band! This glow-in-the-dark theme, spawned by the Galactic Monsters series, can also be found in the figure and vehicle toy lines. The Omnitrix A.I. has the same iconic Omnitrix sound effects as heard on the Ben 10 cartoon. Fans can use the rotating bezel to dial in any of the ten alien silhouettes they see through the view finder, and then press down on the faceplate to hear and see the Omnitrix A.I. come to life.

  •  Key Features
    • 10 alien silhouettes
    • Iconic Omnitrix SFX
    • LED light
    • Glow-in-the-dark wrist band

Ben 10 Omnitrix A.I.
SRP $14.99
Ages 4+

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